Planning Editing Styles - Miss Georgiou

Editing styles are am essential micro element within a music video as the audience are able to learn more about particular types of scenarios throughout the video. They are able to understand towards what is going on and why it is being used. There are a range of different editing techniques which are used within a music video such as slow/fast editing, coloured filters, straight cut, montage, shot reverse shot, timing of shots, reaction shot, fade, dissolve and jump cut. These all participate within expressing the narrative of the video or learning more about the personality of the artist if it is performance based. 

Filters-

We decided to include this within our editing a styles as we thought it would be effective to use within our flashbacks scenes. We are going to use a black and white filter within the flashback scenes of the couple when we was officially together. This will then make it clearer for the audience to understand that this was a past event. This is conventional towards the genre we are specifying in, of soul as it can represent to the audience a sad time. Using gloomy or black and white filters allow the audience to understand that it is a sad time, allows the juxtaposition of how different things are within the present time. This type of editing style helps to represent the artist as very careless, as this will be the period of her boyfriend treating her very nicely and only has eyes for her, and only showing her to look very careless and uninterested. The audience will be able to see her in past events, meaning that they can then learn more about her and her persona, allowing a more deeper level of relationship due to the audience learning more about her. I wanted to include this as it is conventional towards my chosen genre of soul. The audience are able to immediately understand the mood set for that particular scene by just looking at how bright or dull the fraction is. An example of this editing style being used within one of the verses of the lyrics is "yours is a familar face," this is effective as it will show the artist talking about the ex boyfriend whilst having the flashback of one of their dates. This will show that they were once close but no longer are, which enphasises on the black and white filter to show a past related experience. 

Blurred (POV)-

This is going to be used to show more about the character. This way, the audience are able to witness how the artist is viewing the scenario, allowing a bond between audience and artist. This will show everyone passed out in a room of the party house, and types of iconography used such as empty alcohol bottles, red cups etc. This is going to be used during the part scenes, to insinuate to the audience that the artist has something in her system which is causing blurred vision, such as drugs and alcohol. This represents the artist as what we are trying to enable such as a very reckless and rebellious character. This is conventional towards the genre of soul as it can show the audience that the artist is going through a very confusing time of their life, which is physically represented by blurred vision. However, the way we trying to convey this editing technique is subversive as we are trying to show her as a very dangerous character such as taking drugs. The stereotypical female artist is usually shown to be sweet and innocent, however, this can be a healthy alternative towards the genre of soul as it shows a different type of perspective which can be seen as interesting. I wanted to use this to show the artist in a confusing part of her life, this is shown by also allowing the audience to witness how she is experiencing the world due to abusing limits of alcohol. Audiences are able to learn more about the artist as the artist is opening them up into 'her world.' This can relate back to the genre of soul as it does not show a happy situation going on, however the situation is differed towards the stereotypical soul narrative but has the same outcome. The artist is left vulnerable and confused, female soul artists usually feel this way after going through something like a break up, and they are not quite sure to handle the situation and all seems very surreal. This can also lead to things like alcoholism which is shown through my artist, causing her to feel constantly dizzy and unorthodox. Lyrics which will suit this editing style is "everything is slowing down," to represent her state of mind physically and lyrically. Showing her blurred mind from the use of alcohol and it is making everything seem like the world has slowed down. This shows what she likes to get up to in her spare time.

Colour grading-

This is going to be used to emphasise a particular, negative time within certain characters life's. This is going to be used subtly within a range of scenes. This will be an effective use of an editing technique as it will allow the audience to understand that this is a serious and upsetting time, due to the gloomy atmosphere. All warm colours will be filtered to highlight the depressing time, for example: reminding the audience of a cold winters day, instead of a happy summers day. This is going to be used when the ex boyfriend is seeing the artist move on without him, and looking very content about it with no regrets.  This is going to be used in scenes such as, at the house party and the artist is flirting and dancing with another boy, whilst the ex boyfriend is watching the whole thing happen. The character of the ex boyfriend will be represented as very hurt, disgusted and upset. The artist (ex girlfriend) will still be shown to be very careless, which will only increase her reputation of an independent woman. This type of independency is very unfamiliar within the genre of soul, as most female artists sing about having their heart broken by someone they loved as they are male centred. This is a healthy alternative towards this genre as it teaches young girls to live for themselves and not someone else and that they do not need a boyfriend to make them happy. This type of editing technique is effective and conventional towards the genre of soul as it interprets a very cold, sad atmosphere and shows physically a type of emotion some characters are experiencing through the music video. This type of emotion is frequently used within soul music videos as artists are usually very upset and depressed and are vulnerable towards telling a sensitive topic towards a wide damage of audiences. I wanted to include this to set a mood for the particular scene. The audience will immediately be able to see how the characters are feeling through the dark colours. It will also rely on weather, as it will be hard to edit dull colours on a sunny day. A gloomy, ready to rain day would be perfect to edit with. This type of editing style is conventional to the genre of soul as it represents a dark and sad time. Most soul songs and music videos are usually about something sad and depressing, and using an effect like this will help to enphasise this mood. Lyrics which suit this editing style are "now it's not hard to understand, why we just speak at night," this shows a dark related time, as the sun has gone down or is about to. Using colour grading shows her night time life and that she is more of a character who likes to go out all night and get drunk and be too hungover to be sociable during the day. 

Reaction shot-

We are going to use this in a variety of scenes, this allows the audience to witness how a certain character is reacting to a situation, whether it being positive or negative. This is conventional towards my chosen music genre of soul as these types of music videos usually contain lots of emotion, as they are very confused to what they want, mostly after a break up. This type of editing technique shows the characters vulnerability. Using a reaction shot will help to represent my artist to audiences as it will be used frequently due to her wild ways, showing how her loved ones are being affected by her reckless behaviour. An example of this editing technique being used is in the party scene, where the female artist is flirting with a boy as her ex boyfriend walks in and watches the whole thing. The reaction shot will be shown through the expression of shock, sadness and disappointment on the ex boyfriends face. This is going to be used to highlight her selfish and careless behaviour. This is conventional towards the genre of soul as it shows a reactions from other characters towards the artists reckless ways. This reaction can be shocked of disappointed which is convention l to the genre of soul as it is not a happy or excited expression. Lyrics which will be appropriate for this editing style is "oh, it's you again sorry this isn't a reunion," this can show the ex boyfriend looking shocked or upset at how careless and heartless the artist is towards him, showing him to be in shock at how little she cares over all the memories and experienced they endured.

The target audience are able to create a relationship through the editing styles as they will be able to learn more about the characters and particular where relationships currently stand. They are also able to learn more about the artists life, such as past events, what she enjoys doing etc, the audience are then able to create a bond with her as they can feel like they personally know her, due to the information being presented about her through the music video. They are then able to relate to certain scenarios and can admire her independent persona and idolise how she is living in the moment, which can inspire fans to replicate.