Cinematography is different angles/shots used for photography/ type of film, able to portray certain characters in a different light, and able for audiences to see the story behind the music video and song. It is essential within a music video as it is the most crucial way for audience to see the artist performing, seeing the narrative etc. Camera shots can also set a mood for the audience, able to witness a certain scene which would tell an important story within the concept of the music video. For example: close up, can show an artists facial expressions and only that without the audience getting distracted by anything else within the shot.


As you can see from the evidence of the picture, I have included in a variety of detail some examples of camera shots that will be included to make an effective scene and to tell a story to the audience. One of which includes the camera shot of close up. I have decided to include this to ensure there is no distraction for the audience when watching a crucial scene. This is also an effective way to clearly show the characters emotions in great detail. This is also a vulnerable state for the artist, where she is expressing particular emotions towards fans, almost like she knows them, the artist is comfortable to confront her emotions. This is then beneficial as it allows a relationship to start between artist and audience. This is also a conventional characteristic within the genre of soul. This will match the style of the song as the audience will be able to see the artist performing whilst in a close up. This will help to enphasise her famous winged eyeliner, extra heavy makeup and high messy hair. This will represent her as a fearless and careless artist. I wanted to use this particular camera shot as it allows the audience to see the artist in much greater detail, showing her to be more exposed and vulnerable to them. The audience can also feel like the music video is real life due to this camera shot. This is due to particular details this type of cinematography presents, such as small flaws on the face that a mid or long shot may not show. This can show they she is a normal human being, just like the audience,which can then easily create more of a bond as she does not seem so intimidating then. A verse which would suit this camera shot is "oh, its you again." The audience can feel like the artist is having a conversation with them, due to how zoomed in and close this camera shot is. It can feel like a feel like conversation due to how exposed she is looking at the camera specifying in a certain person (you.)

Another shot I am planning to use is panning. This is going to be used whilst she is in the bedroom scene, showing her walking around to the mirror to do fix her messed up makeup. This will represent the importance of the character within the music video, as the camera is following her to see what she is going to do next. This will be the scene when she knocks down a picture of her boyfriend to show that she's not too fussed about him and the lyrics will play "you'll never get my mind right." This is conventional towards the genre of soul as the main characters are usually the most important as the audience are intruiged to see how she will express certain emotions and how they deal with certain negative situations. This type of cinematography will represent the artist as lazy and unmotivated. This will be shown through non smart clothes such as pajamas, old dirty makeup that she hadn't taken off the night before and messy type of hair. I like this type of shot as it shows the audience more of an insight towards the type of scenery the artist is in, they can then get more of a taste towards the life of the artist, and can then create a bond as the type of scenario can be relatable to the audience or the large visuals avaible to the audience can then make it easier for them to feel like they are apart of the situation.

Another camera shot I am planning to use is tracking. This is similar to panning but is mainly going to be used in the walk of shame scenes. This type of camera use is more walking along with her than moving the camera towards the direction the artist is going in. This is conventional toward my genre as it can have a variety of meaning, such as walking into a new perspective of life. However; this is going to be used to once again show the artists careless character. This is also conventional towards the genre of soul. Also, me and my group are thinking to include this when she will be singing the line "a different way from where I'm going." I wanted to use this particular camera shot as the audience can then feel more familar with the portrayal of the artist, such as the way she walks, maybe having her hand on her hip to show her overbold behaviour. The audience can feel like they can easily make a connection with the artist as they are learning more about her overall character rather than just parts.

Low angle is also going to be included within the music video. This is going to be used to show the artist performing with lyrics and visuals. This is effective for style and the genre of the song as it can give the audience an extra perspective upon the artists particular type of emotions. This is going to be a healthy and different alternative as soul music videos are stereotypically known as destroyed amd upset characters having very little camera shots and background scenery going on. An example of a successful music video which fits that stereotypical criteria is by the artist Duffy 'Warwick Avenue." The video shows her to be in a vehicle, performing to the song whilst looking out the window with tears coming down her face. However, I think using his camera angle is more interesting for the audience as it represent the character as dominant and powerful. I particularly like the type of angle due to it showing her dominance. A verse which would suit this camera shot is "wish I could say it breaks my heart," showing her as careless and intimidating. Young girls can be inspired from her independant traits and wish to copy. This is healthy as the artist teaches young girls to live life for themselves and do it how they wish to, that means being in control and in power. Using low angles show she is higher up, kind of like a food chain, she is the most respected yet feared. Young girls are able to live their life without being insecure over a boy who broke their heart. I was inspired to use this from Selena Gomezs song "Good For You," she looks extremely in control and I thought it would be a good representation for the careless, party girl of my artist.


Long and mid shot is going to used throughout the music video. An example of it being evidentially used is going to be during the walk of shame scene. This has been selected to show the background sceneryl whilst also showing the characters facial expressions and body language. This is going to be an effective use of cinematography as the audience will be able to get a better and more clear understanding towards the scenario and what is going on, which allows a bond to form between audience and artist. Using this type of camera shot, will show the character looking like a rather mess and not caring, very much all over place like she is still under the influence a day later. We are also planning to use the ex boyfriend seeing her in such a state and looking rather disappointed. This will enphasise her rebellious behaviour spans either be rude to him and look at him and then not acknowledge him at all. Using this during the walk of shame will include the song lyrics of "everything is slowing down, river of no return." Showing that she is still rather dizzy, and in an outside environment like a pathway which also includes a little pond, this will show a match between lyrics and visuals making it effective.
The target audience can build a relationship with the artist through the use of camera shots in a variety of ways. Certain shots can reveal certain emotions towards the character, which the audience can then sympathise for. This makes a quick relationship as the audience are feeling sorry for the artist and may be able to relate to a certain feeling as they have experienced it for themselves, making it a relatable piece of work. It can also show more of who the character really is, in this case, she is going to be perceived quite negatively as selfish, rude, stuck up etc, which the audience can admire as she is being true to herself and could be able to feel more free after the break up, hence why she is being the biggest party animal and not even caring. This can have a greater interpretation for the audience to find out, such as she was in a darker place being in the relationship that after it was finished,she just felt so releaved and was able to live her life to how she wished. This builds a relationship with the audience as they are able to learn more about her, kind of like a real life friendship.
This post demonstrates some planning techniques of the various camera shots that you would like to include within your music video. You have identified various elements that you would like to include, however, you need to be more specific of where these shots will be evident in your music video. This can be achieved, by discussing the style of your production in more detail and by relating back to the lyrics, to demonstrate further planning techniques, of why you have selected certain shots to include.
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1) Discuss in more detail why you have decided to include certain camera shots
2) Relate points back to the lyrics of your song, to demonstrate further planning techniques of why certain shots have been selected
3) Include still images, to demonstrate your understanding of what the shot is
This post now demonstrates some good planning techniques and this is because you have explored your choices and decisions for selecting to use a technique in your production. The images that you have included, also helps to support the points that you have made.
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