Rough Cut - Miss Georgiou

Audience feedback is important towards a production as it allows me and my group to get more opinions towards this music video. The more we are able to improve the music video towards the audiences needs, then produces a successful music video as the audience then want enjoy watching the production as a whole. A rough cut is essential to carry out as a variety of audiences are able to see the main point and storyline of the music video and can then comment upon how to improve it; including micro elements such as filters of colour balance, slow/fast editing, and

There are a range of ways to receive audience feedback from our target audience. As our target audience is mainly teenagers, ranging from 15-25 year olds, me and my group thought it would be efficient to promote the music video upon social media. This was an effective idea as these ages are stereotypically known to be most active within the social media craze and are then most likely to see the music video and make comments. The video was posted upon social media sites such as Facebook and Twitter upon me and my groups own accounts. This made our rough cut more known as more people were reading about it and wanting to see more. The audience were able to comment upon their views of what was positive and negative in the comment section on the YouTube page of the video. There was also early feedback from audiences through the use of questionnaires. I came up with a range of questions which would help me to understand more upon the genre of soul. There were a variety of questions asked ranging in open and closed questions. This allowed audiences to answer in one word sentences and also being able to expand upon their views upon a certain subject without feeling pigeon holed.

This feedback benefitted my production as it allowed me to see different perspectives upon the music video. I was able to realise certain aspects which were ineffective or were a bit confusing for the audience that I would not have realised if I was not going to receive feedback. This included things such as editing styles to make the storyline make more sense. An example of this being used is in the date scenes. I was able to use the exposure and contrast effect to play around with the brightness of the scene as it was naturally quite dark and could not really tell what was happening. I also added a black and white effect which was in our planning anyway  to show the audience that this is a past related thing, which then makes them realise why she is drinking at every chance she gets whether it being with her friends or in the early morning as soon as she wakes up. I also included a 'dream' effect which made the scene look a bit blurry to show it almost like a daydream. The audience are able to almost believe they are in the artists thoughts and dreams. This allows a bond to be created between audience and artist as the audience are learning more about the artist whilst she is in a vulnerable and drunk state.

Positive feedback I received:

Good use of shots and costumes. The comment said it fit the narrative really well. This was relieving as it allowed the audience to understand the persona me and my group were trying to portray of the artist. Audiences were able to see the artist in different scenarios in different costumes with a variety of camera shots to get more of an understanding towards the artists character, such as where she likes to go in her spare time and what she enjoys to wear. The audience were able to see the artist in different costume which can represent her voyeuristic ways and reckless self and she does not care how others may judge her as she only wants to have fun. 

Another response which included positive feedback is showing a highly good performance. This was satisfying to read as it shows the hardwork which has been put in on set and editing the whole music video. Most of our video included performance based scenes which shows the artist singing to words. This can be tricky incase one scene ends up not being effective but could work at another part of the song but the words the artist is lip syncing doesn't match the word songs. Also, editing it all together can be difficult as you have to get it just right so that it is in key with rhythm and lyrics of the song. This can easily be shown if it doesn't not match the song and can ruin the whole element of professionalism towards the product as it can be perceived as rushed and uncared for. 

Negative feedback I received:

Some feedback which said would help to improve the piece was to add text to the music video. This was beneficial feedback as it allowed me to understand ways to make the music video look more professional and successful. I have planned to use this feedback to add towards the music video at the start to show the title of the song name and the artists name. I will complete this by using final cut X pro effect which allow me to add text within a certain scene. There are different variety of styles and fonts to choose from to make it more suitable towards your production. 

Another negative comment I recieved was not using enough camera shots. This is understanble as we mainly focused on uses of cinematography such as close ups and mid shots to make it more suitable and conventional towards the genre, whilst also making it clear for the audience to see the artists facial expressions due to the camera work of how close it is towards the artist. Audiences are able to create a bond with the artist as they see the vulnerability of the artist due to indepth, high quality facial expressions due to the camera choices. I am taking the comment into consideration and are going to change some scenes within the instrumental part of the song to include more of a variety throughout, this will include shots such as panning and long shot.

There were a range of changes which I made after receiving feedback from my rough cut. I was eager to make these changes so that my music video could finally be a finished piece. I think if I was to make all the editing changes before and then upload the piece as a finished product would be very time wasting. I would not of  had all the audience feedback like I have now so I am able to make improvements. I would have to make certain editing changes to make the music video flow easier, which would mean deleting things that I already done and changing them to suit the audiences needs.

Magazine Advert - Miss Miller

The purpose of a magazine advert is a platform which can help promote the artist and their album. Audiences are able to see the artists more the more they are being advertised. They are being recognised more as they are being shown on different platforms such as magazines, rather than just video platforms such as Youtube. To complete my magazine advert, I used the software Photoshop CS6 as it is the most effective way to edit pictures. You are able to add text into the picture with a variety of different fonts, colours and sizes. You are also able to play around with the editing on the picture. It is more efficient than using an internet software as it is easier to save onto your computer as it is already downloaded onto your computer. I came up with my idea for my magazine advert from planning it out through drawing how I wanted it to visually look. Me and my group had already planned all of our scenes and started shooting for parts of our music video. I wanted to show her nicely dressed in things such as a dress and makeup done nicely. This criteria fit most with the performance scene, as that is when she is most attractive. I wanted to show her to have little expression on her face. I wanted her to look this way from inspiration from successful artists magazine adverts such as adele. 

I think the image used for this magazine advert is effective. The audience are immediately able to tell the artist is in a performance type setting, shown through use of props like microphone, stand and curtains behind the artist, showing she is on a stage. The artist is shown to have a very straight face whilst she performing, which can covey to the audience that the song she is singing is very serious to her. This can appeal to the target audience (15-25) as they can feel intruiged to know what kind of emotion the artist is going through. They then want to purchase the album to know more about her personal life or want to hear songs which can also be personally and relatable to them.  I only wanted to use an image with only the artist in, to represent her as a solo and independent artist, and also showing the importance of her towards the album. This image helps to promote the artist as she is shown as attractive and motivated, due to her performing on stage whilst also using makeup and clothing to make her look pretty. I like how the edit enphasises her face shape such as defined cheek bones, which is seen to be an atrractive. This helps to promote the artist as girl audiences are able to idolise her and aspire to be like her by copying clothing trends etc. Male audiences help to promote the album as they can look at the artist in a sexual manner, making them want to purchase the album. 

The layout and design is effective as it relates towards the genre of soul, due to the black and white colour. As you can see I used different fonts and sizes for the information. I intetentionally done this to make the audience firstly look at the artist name and album name first before then reading more information upon it. I wanted to include minimal information as possible to ensure the advert is not so overwhelming and taking away the intruigment the audience want due to curious item rather than already learning all there is to know about the album. I decided to position the photo more towards the right of the magazine advert to allow room for the text and so that the artist and information were not over lapping themselves over each other which would've made it look messy. The positioning was effective in my opinion as the artist looks as if she is looking at the album name 'Your Girl,' which then immediately interprets to the audience that she is performing to one of the album songs, which gives the audience a glimpse towards the mood the songs are going to present. The typography also differed as I wanted some to stand out more than others. The artists name I wanted to be more like block font with it also being bold to grab the audiences attention first, as that it the most important as it is their album. It then leads onto the album name 'Your Girl,' with a differed font style. This font is less blocked and more joint, which then led onto the same font for examples of popular songs but just a smaller size. I wanted to use this font as it came across more girly which can be a good way of representing the character, as it is another way of showing her girly side rather than just through use of clothing and makeup. The rest of the writing is small for audiences who want to know more but not so much that you are unable to read and is too much of a difference between the bigger fonts. The use of language help to promote the artist as it is giving information such as the their name, their albums name and the release date. The audience are then able to take this into consideration and can remember these facts when actually purchasing the album. The language can be appealing to the target audience of 15-25 year olds as their is limited information provided, where they do not have to read lots of information to get the message across, as teenagers are stereotypically known to not pay attention when things become too boring or complicated. 

The colours within this advert are conventional towards the genre to soul. I edited to a black and white tone. I wanted to do this as these two colours show a sense of mystery. This can then intrigue the audience into purchasing the album as they wish to see what the album involves. A lot of magazine adverts which range in the soul genre use a black and white tone to set a mood of the album. As these two colours and very dull and either very light or dark, then show the artists emotions in a physical portrayal such as sad and depressed. This was effective colours to use as opposed to using colours such as neon which convey fun and dance, which would relate more to the dance and pop genre. After I had added on this monochrome effect, I thought it would be effective to use the eraser tool over the artists lips. This tool then erased the black and white effect and left the normal colour from the original photo of red lipstick. I liked this addition as it showed a hint of danger towards the artist, as red is the colour which is usually referred to in death and blood. The fact that she is voluntarily wearing this as a makeup lip shade colour can also then reveal to the audience that she is aware of her reckless and rebellious behaviour, and almost wants people to instantly know this about her. This then shows her openly character, which is shown through subtle hints within the magazine advert and also shown throughout her album. I chose two use the colours of black, white and red as that is what I originally planned. The black and white helped to set a mood for the overall album and the red helped to show her rebellious character in a provactive manner.  I originally planned to use a red dress for this advert, but I thought black dress which was shown as more sofidticated for a jazz scene and was less subtle to use for the lips. This use of colour helped to appeal to my target audience of 15-25 year olds as it monochrome can be seen as a popular editing style for peoples pictures for their social media. This makes them feel like the artist is more like them and can then build an easier relationship and bond with each other. I decided to use white as the font colour for the writing as I felt it would stand out more to the audience. My choices were either black or white to fit with the monochrome effect and also not taking all the attention away from the representation of artist. If I was to use the black, it would have made ur hard to read as it would have blended in with the shadows of the curtains.

There are a range of connotations within this image. One in particular includes from her reckless behaviour, which is shown through her red lipstick. The main message which is put across is that she is living for herself. Although she dresses provactively and wears a lot of makeup, I think she is a good role model for young girls within the target audience. She teaches them to live for themselves and not for men. This is a juxtaposition from the typical female soul artist as they are shown to be head over heels over a man who only to get their heart broken, leaving them sad and devasted. This shows the artists to be extraordinary and different. This can interest audience into purchasing album as she is shown to have different motives and messages than other soul magazine adverts, which can be refreshing for audiences. My artist is healthy and refreshing as she is shown to be up to date with the equal roles within genders of men and women. Women are becoming more independant and now do not want a man to make them happy, they want an education and career etc. My artist teaches young girls to do whatever makes themselves happy, and her careless behaviour conveys that she does not care what others have to say about her, as long as she is happy. I think the colour involved has a lot of meaning and connotation. It sets a mood of blandness and dullness, which is also shown through her facial expressions, as she is not shown to be smiling of having a sad face. This can lead to a range of interpretations, such as she wants to come across as such a strong, independant woman so much that when she does feel emotional she feels she has to hold it all in. This can then lead to why she comes across as very careless, as she has so much inner feelings to cope with that she cannot possibly take on anyone else's as she would have too much stress and weight upon her shoulders.

When creating my magazine advert on photoshop, I came across a variety of strengths and limitations when trying to complete it. An example of a weakness was the fact that I am not use to using the software,I wasn't sure where tools were which make it difficult to edit the image. However, I quickly learnt and overcame this by playing around with different tools at the start to see what everything was and where everything was placed. Another example of a Photoshop tool was layouring the image. I kept forgetting that there were different layours within the image I was making, such as the editing colour, different texts etc. I overcame this by deleting unnecessary layours which I no longer needed which would have only made it more confusing and time consuming, i then got the hang of it. Another thing I had difficulty with was the eraser tool. It was tricky to erase the black and white effect from the curves of the lips and still make it look effective. This took time to over come but just needed time and patience in order to complete, but ended being an effective and meaningful magazine advert. A strength which I had when using photoshop was the editing tool, I enjoyed playing around with the different effects until I was happy with the outcome. I then also found easy using things such as saturation to make the photo seem more appealing and effective. This helped me to make a successful magazine advert as it helped set a mood for the overall product,as the colouring was one of the most important things as it is going to be the first thing the audiences first see. First impressions are extremely important because if the audience are not immediately interested, they will not bother reading the rest.

As you can see from my plan of my magazine advert, my ideas have altered and changed. However, I wanted to keep the meaning the same. Ideas such as keeping is black and white to set a mood so sadness for the advert but also including a touch if red to show her dangerous character. This allows the audience to learn more about the artist and who they are just by looking at a picture of her. As you can see, my final view was to include a touch of red just on the artists lips rather than as her costume. I thought this would be less overwhelming and keeping more of the advert in black and white would be more conventional towards my genre, which is soul. In my planning, I drew her lying down with her hair gracefully put around her, however; I ended using her in a performance scene as I wanted to show her in more of a sofisicated way rather than in some scenes where she is shown very sloppy such as the party scenes and walk of shame scenes. The more covered up she is, the more conventional it is towards the genre as successful artists are usually covered up in things such as coats to set a mood of how cold and depressing it is, through the use of natural elements of the weather. I wanted to show when she is performing in a sort of jazz club, she is using her talent to become successful not using sexual preferences, even though she enjoys acting this way in her free time. In my final product, you are also able to see that I have included less information and positioned it on the background of the image and not the artist herself. I thought this looked less messy and more professional. It doesn't look like it's trying too hard which can be off putting for many audiences. I also eliminated some text such as the production company, as I thought it was unnecessary and only made it look too cramped. As you can see, I made a few changes however tried to keep the same outcome and portrayal. 

I think my magazine advert conforms to my genre conventions as I used a range of micro elements which would help the audience to straight away realise the genre of it and are then aware without any confusion. I think this as the advert is shown to be quite depressing, which is effective for the soul genre. I think this because I did not use certain images or colours which would make the audience feel energised such as someone running or dancing with bright colours alongside it. I think it did appeal to the target audience as much as I possibly could, as I tried to make it subtle which can intruige teenagers towards wanting to read on more, resulting to them purchasing the album. I also used a photo where the artist is looking very attractive which can intruige audiences as girls will want to copy her styles which will benefit them in a more physical way, and boys as they want to see more of the atrractive artist. Creating a magazine advert will help to promote my artists album and music video as it is giving more advertisement towards it. More people are able to be aware of the upcoming events, if they haven't already heard. Also, the more people are hearing about it and seeing it, the more likely they are to remember key terms such as the artists name, the album and the release date; which can tempt them into listening to the album as they are curious why they have remembered it. It is also benefitical as it is showing a wide spread of audiences more about the artist just in one page, such as the genre of soul, what she looks like, her name, the album name and popular hits from the album. 

Digipak Analysis - Miss Miller

The purpose of a digipak is to present CD singles or special editions. Digipaks typically consist of a grate fold, like a book style, which has the texture of paper boards/ cardboards with some outer binding. They normally have high quality images, and usually contain a letter or note from the artist themselves, which makes it seem more personal for the fans of the artist making them want to buy it. Can also include bonus tracks where all information is easily accessible, and that can make it seem more appealing and longer lasting. They grew in popularity among record labels and recording artists in the early 2000's. For my digipak, I have decided to analyse the artist Duffy due to her similarities with my chosen music video artist of Amy Winehouse. They both specialise in the same genre of soul. This will be effective research for me as I will be able to see generic conventions used for the soul genre, which made her album successful and effective.

Here is evidence towards Duffy's digipak from a soul music artist.  The representation of the music artist is shown to be very important, due to the positioning of the character being shown in the centre within two pictures of the presentation. The pictures of her are shown to be depressing due to her facial expressions of her looking down etc. There is no evidence of Dyers theory of voyeuristic representation of the female body. Instead, she looks to be very much covered, wearing the costume of a coat. This can lead into a interpretation that during that time, it is winter. This then gives a very cold atmosphere towards the digitak and emphasises the colours black and white, as there is no warmth towards the presentation like summer would present. This then instantly shows the audience that her work of music inside is going to be very cold, sad, slow etc. Her facial expressions show that she is in deep in thought about something, and that something is constantly on her mind towards the extent that she can't even walk around in the neighbourhood without feeling upset. This then leads to the audience buying the digipak as they are intrigued towards why she is in this situation, resulting to the audience feeling eager to purchase the digipak. The type of camera shot of close up is effective as you are able to see clear facial expressions of the artist, type of costumes included and also some dark background of buildings. This is a very effective physical representation towards what she is trying to pursue emotionally through her musical representation. The representation of the artist has a lot of purpose towards it as it is allowing the audience to become more familiar with the persona of the artist. They are able to learn more about her and what her characteristics and personality traits are like. The audience are then able to build a relationship with the artist, as it is almost like a real life friendship, as the audience are on a friendly basis of knowing what the artist is like in particular situations, in this case; it was a very negative situation shown by her sad facial expressions and little body language.

There is little colours used within the digipak, varying in black and white throughout. This can show a clear, simple meaning that it is a dark time for the artist. This is conventional towards genre of soul as it gives a meaning of sadness the character is experiencing. All the covers are mainly black background, which is contrasted with white writing or white edited characters/scenery (unable to see warmth in skin tone, colour of lipstick, hair colour etc.) This then shows a sense of mystery, which can attract audiences to purchase this digipak in order to find out more information upon this sad topic. The contrast between the two colours can also leave the audience confused, as black is seen as mysterious and dangerous, however the colour white is seen as innocent. These two colours juxtapose and contradict each other which can show two different personalities, maybe how she use to be and what she is now due to a recent event such as a tragic break-up, and this can only be found out if you order the digipak, almost like teasing the audience in a subtle and oblivious way. Black and white is a successful use of conventions within the soul genre as it can portray distress, heartbreak, depression and so many more negative things. The two colours are an effective use of colour editing as it can show towards the audience a very clear meaning, specifying in her predicament at that particular time. This is also conventional towards the genre of soul as these colours together can be represented as very sad, which is a popular emotion presented within the genre of soul. Colours within this digipak had a lot of purpose towards it as it portrayed the artists emotions in a obvious way. This allowed the audience to understand this is a sad time for her and that she is feeling very down and vulnerable.

The design\layout is very simplistic, such as little use of colours and not much writing involved within the whole digipak. This is to show the bluntness upon the sad emotion and that is is easy to spot. The black colour and overall monochrome tone is easy to understand a sad time upon the artist, Duffy's life. The little use of writing is to allow the audience to feel intrigued to purchase the album, as all emotion and experiences will be revealed in more thorough detail. Some writing which is included within the digipak is song titles from the album, the artists name, album name and an avenue sign of 'Rockferry.' The style of language has a very bold font with all words having capital letters. This is purposely used so that all of the words are easily able to stand out and grab the audiences attention. Different parts of the digipak have larger or smaller font so that the audience are able to acknowledge and remember more easily. Larger fonts which were used so that the audience are more likely to remember is the artists name 'Duffy' and the album name 'Rockferry.' The design and layout has a lot of purpose towards a digipak as it allows the audience to understand what the whole point of the album is about. The audience are able to understand what genre, rough scenario and feelings which are involved by using things such as particular colours and particular fonts. Another purpose is to grab the audiences attention by using bigger fonts for things such as the artists name and album name, and also showing pictures of the artist herself in various places so the audience can have a brief understanding towards what the album is about. The audience are able to see what the artist physically looks like, which helped to build a relationship as they are creating a bond from all this information they are receiving about her from the album. They are able to put a face to the vulnerability and sensitivity of her singing.

There are a range of choice of images within the digipak. Some of the covers show portrait pictures of the artist, close ups are used within the presentation to show artists emotions in clear detail. This is also a highly used convention within the genre of soul. This can allow the artist to explore in more understanding how the artist is feeling at that particular time.  Another picture of the artist used is a mid shot of her looking looking away from the camera. This is effective as the audience are also able to see parts of her body language and also can leave a sense of mystery and confusion, as it can seem she is looking for something or is lost in a certain way. Another interpretation towards the picture of her looking away, can also represent her wanting to be adventurous and experience new things, showing a subtle element of her going back to her usual self after being heart broken. This is effective as it shows different emotions throughout the digipak through the choice of images, rather than specifying into one type of feeling which could potentially seen as boring for the audience. Including this is successful as it leaves the audience to feel like she has lost an element of herself, which is not seen as a happy or positive thing. This loss can be from a variety of things; which is finalised by the audience interpretation before purchasing the digipak. This can then leave the audience eager to buy it in order to get the full length of the story. Pictures are extremely important as it can tell a quick story to  the audience of what the album is all about. The audience can then get a brief idea towards what is included within the album and can make a decision towards whether they think would want to buy it or not. 

There are different types of typography used within this presentation. One of which includes a signature type of writing from the artist. This is frequently used within digipaks as it allows a relationship between the audience and artists, showing a more personal level rather than it just being a particular type of merchandise. Using handwriting typography can make the audience feel like they actually have an intimate and real life bond with the artist, and then can make fans even more upset and then sympathetic for the artist when Duffy(the artist) is showing vulnerability when using her work success to portray a sad time of her life. Also, using a signature type of writing of her name, almost makes the audience feel more comfortable that it is an official thing. Sometimes audiences can be a bit spectacle towards purchasing things of artists merchandise, as it may not live up to expectations etc. By including a signature, almost gives a sense of authority and that the artist is pleased to put their name upon this type of presentation, so the fans put their trust into the artist and buy it. Typography is important to allow the audience to have more knowledge towards the album. Applying typography such as a hand-writing font can allow the audience build a relationship as it can feel more personal and make the audience think that the artist was more involved within the creation of the digipak rather than hire professionals to do it all for her. Typography's purpose to the digipak is extremely effective. Using handwriting font allows the audience to imagine it is the artists writing and they had more involvement than just having their face and name on the pages.

I think this digipak is successful in relation to promoting the artists album and artist themselves. This is shown by the all the relations which are conventional to the soul genre. The audience are immediately able to recognise the genre of this album due to such things like colours, facial expressions and having a sad female artist who has had their heart broken. Using a digipak is successful when relating towards promotion as it is a platform which a range of audiences are able to visually see. This then makes the artist and the new album more known as it is being acknowledged by more audiences and therefore, more likely for higher rates of album purchase.  After researching and analysing Duffys digipak, I have learnt a lot which will help me make my own effective one. I am considering using a range of things which inspired me from her presentation to inform within my planning of mine. There are lots of ideas I have taken on board to include for my artist. I think using Duffy was a successful choice as she has similar characteristics with my chosen artist of Amy Winehouse. Including 2 CD's is important as it allows the audience to feel like theres more involved when purchasing the album rather than just a normal album CD. This means for fans, more information and additional scenes/songs which they are able to 'fangirl' over and admire the extras which is involved. 

Choosing a digipak which related to soul was a very efficient idea and I was able to point out which was conventional towards the genre. I am positive to include within my digipak some sort of artist message, which will convey a very personal album which I think the audience would highly appreciate, as it is different, shows the artist cares, and is conventional towards digipaks in general and they usually include this. For at least one of the covers, I am thinking to include a close up of the artist to show her emotions, which is going to be very care free, rebellious, mysterious etc, which was inspired by Amy Winehouse herself as she was conveyed as a very alternative artist, and this type of representation of the artist could be a healthy difference towards the genre of soul. This research was beneficial as I am gaining more knowledge and understanding towards what a digipak is and what is successful to include. Specifying within the soul genre was extra beneficial for me as I was able to see certain conventions which would allow the audience to know what genre of the album is and how I can portray my artist in a successful manner. An example of some inspiration I have gained after analysing Duffy's digipak was involving the female artist in more than one page of the digipak. This is to show the importance of the artist towards the album, and also only using her also highlights her importance and can also show her singular emotion which is very negative such as depressed. Another element which I have gained inspiration from is facial expressions, the artist is shown to be very much deep in thought due to her little expression upon her face. You can also interpret her sadness as she is not smiling and never looking straight at the camera which can interpret, a confused mindset and having low confidence. The audience are then able to take a vague perception that she is feeling very negative because of a heart break, maybe the one that she loves no longer loves her back, which is why she is deep in thought towards what she lacks and not what she impacts. I will also take this on board within my magazine advert by having the artist looking down or away from the camera, to show a link and inspiration from research and to also have a link between magazine advert and digipak. 

Group Meetings - Miss Georgiou

Group meetings have a range of purposes. They allow me and my group to come to veer and organise ourselves towards what days of planning, research or shooting we are going to do on a particular day. We could then record this upon a document to keep up to date with what the group as a whole have done and how long it took to complete this. They are essential to carry out as they allow me and my group to understand what we have already done so we can move onto the next step of making our own music video. This allowed us to become more organised and handle time management well. We had a range of strengths when working as a team such as coming up with different ideas which we would combine into one to make an effective music video. An example of this is when we planned cinematography, vocally saying what we would think would be effective to use such as close ups to show the artists facial expressions in great detail and then listening to other group members opinion upon my idea and what else they can contribute. As you can see from the table, we worked well as team as we would all interact in all the plans for the music video to show a team effort and dedication towards it. If I could change anything from the group meetings, it would have to be the dates. I think we gave ourselves too much time for less important or easier things which would leave us less time for more important things such as actually filming the scenes. I think allowing planning to be done in a day would have been more effective than allowing 2-3 days as fresh and efficient ideas can be forgotten etc.

I have learnt a range of things from carrying out the group meetings. Making this table helped me to understand how important it is to organise ourselves and to acknowledge planning techniques which I have completed and which me and my group need to finish or start, to be effective with time she. Making our music video. I think me and my group worked very well together as we all came up with different ideas but are able to listen to everyone's I out and try to include all of it in an effective way. We worked well with communicational skills and it benefitted the music video that we all felt co overtake to put our say in even if we was right or wrong as we are all friends and easy to talk to. Although, group meetings did help us with time management, if I could change it, I would want to use it more to ensure our time keeping is beneficial and not stressful. By doing so, would allow me and my group to calmly produce our music video and can feel pleased with it without it maybe looking rushed and random. 

Photoshoot - Miss Miller

For my music video, we had to take into consideration a range of different tasks which would help to make it successful. These included such things as magazine adverts and digipaks. To complete these types of advertisements for the album, me and my groups had to take photos of particular scenarios which we thought would be most appropriate to represent our artist in a particular light. We needed to take photos to ensure the focus and detailing on them was to almost perfection to make a successful digipak and magazine advert. We was going to screen shot fractions from scenes to include as pictures, but we quickly realised this would be ineffective and would only make it seem blurry due to the character moving around whilst performing and less focus than a still picture would show.

The front cover is the most important page out of the whole digipak, as it is the first thing the audience see. If it is not effective, it will disengage the audience immediately and will make them not want to even bother looking at the rest. The image is extremely important as it is the thing which is taking up most of the page, as it is the background. This image was used for the first page of my digipak, which would be the first page the audience would see and create a first impression upon. I liked this picture as she is shown to be very focused on a certain thing, which we cannot see while she is performing. It is clear that she is performing due to iconography used such as microphone and its stand, the stage curtains and how the artist is dressed, such as elegant off the shoulder black dress, half of  her hair clipped back with the rest had time taken in by using a curling wand and also use of makeup which highlighted parts of the artists facial features such as lips and eyes. I wanted the first page to show the artist looking very attractive, which can intrigue audience towards looking at the rest of the digipak and then listening to the album. The artist is shown to have a very straight face whilst she performing, which can covey to the audience that the song she is singing is very serious to her. This can appeal to the target audience (15-25) as they can feel intruiged to know what kind of emotion the artist is going through.  I only wanted to use an image with only the artist in, to represent her as a solo and independent artist, and also showing the importance of her towards the album.  I like how the edit enphasises her face shape such as defined cheek bones, which is seen to be an attractive. I wanted to use the black and white edit as it was conventional towards the soul genre. Also, as the colour black is seen as very mysterious and white is seen as very bland, not much is given away to the audience which can intrigue them towards listening to the album as the front cover is almost like it is teasing them.  I like how the audience are able to see the quiff on the artists hair, which shows inspiration from our chosen artist of Amy Winehouse, as that was her signature style. I think the facial expression she is making is extremely effective as it shows her disregard towards everything and is completely getting in the zone within her music. This shows her dedication towards her career and how seriously she takes it. This can then relate to the hidden message of her being an independent woman and not living for men, as she will only get her heart broken, which is why she is so careless and rebellious. This is subversive towards the genre of soul, as female artists are typically shown to be heart broken over someone they loved who did not care for their feelings. This shows my artists to be an extraordinary and different artist, which can be refreshing for audiences and idolising for young girls to stay strong and do what you want to do in order to be happy. Throughout the album, Cara-Lily teaches audiences that you should live for yourself to be happy and do not care what anyone else thinks, and I think using this image is a good way to start of the overall meaning of the album. I wanted to use this picture for both my magazine advert and my front page of my digipak as i wanted to show her in a physically good looking way. The photos where she is performing at a jazz scene is where she is looking most attractive with her hair and makeup done nicely and also wearing appropriate yet tasteful clothes. Using this is conventional towards the soul genre as she is percoeved as sweet and innocent. I didn't want to go straight in with her actual persona and overwhelm the audience with her wild actions as it can portray her as easy and 'trampy.' Using this photo can appeal to the audience as they can wish to learn more about her as they are physically attracted to her. Young girls may wish to want to see more of her styles and trends so that can be inspired and copy their idol. Boys can find her attractive and want to hear the album to match a voice to their celebrity crush.

I wanted to use this picture as I thought be an effective way of showing the artists physical appearance of facial expressions and body language into one of the pages. Within this picture, she is shown to be dressed nicely on a stage ready to perform. She has her hair in a quiff with curled ends and makeup to define facial features such as her eyes and lips. I wanted to include this as it looks conventional due to the sadness it portrays. She is shown to be looking down to the floor, which can show she is deep in thought about something serious and sad. She is not shown to be positive with a smile on her face, but with a very bland expression. I liked how she is shown to be performing due to the type of dressed up clothing she is wearing and the stage curtain behind her. The fact that she is holding the curtains whilst being slightly inside of them can convey a sense of suffocation as she looks like she is about to wrap the material around herself. She could feel mentally suffocated due to the big crowd watching her and her feeling nervous due to the personal songs she is about to sing. This shows her in a vulnerable state, which is conventional towards the genre of soul as it can make the artist feel sad and small, rather than smiley and confident. I wanted to include this certain image for the personal message page as it seemed more passionate. I thought the more vulnerable she seemed, the better as it would seem then more personal and intimate as she is also sending a message towards how thankful she is of her fans. The image of her looking sad can allow the audience to visualise an interpretation of her getting emotional whilst writing the speech. This can then build a relationship between artist and audience as the audience start to believe this bond is more personal and exclusive rather than just watching one of their music videos. The artist is acknowledging the audience and personally thanking them. I wanted to include an image where most of the artists body is being shown as I thought it would fit well with the text being written around the natural curves of the artists body. I thought this would be more effective than using a close up for the background or it would mean that it would cover the whole background and the text would have to layer over the artists face, which then could make it seem hard to read and then ineffective. For the edit of the image for my digipak, I wanted to make the artists seem more bright, which is why I made the curtains more of a darker maroon, red which then made it easier for the white text to be read. I wanted to use this photo for this particular page where it is most personal, as she is looking down which can show she is deep in thought, leaving the audience to interpret that this is because she is thinking about what to write within this personal message. Including a picture of her allow the audience to fluently visualise how she physically looks if she was to say this message aloud. This can appeal to the audience as it then feels much more personal and rawr than just using something boring like a black background. I also like how the writing fits around the figure of the artist, making it the page flow more and making it look more effective. 

This image was used for my disc cover of my digipak. I admired this picture as she is shown to be looking in the mirror, admiring herself whilst buffing her hair up and pouting her lips. This is subversive to the genre of soul as the artist is usually shown to be devastated over a situation, and has low self esteem, always crying and more. This picture shows her to be confident, which audiences can admire due to her careless attitude towards everything. This is a good way to show her personality through pictures as it shows her to have full self esteem, and feel good in her own skin, the audience can admire this and can also encourage them to feel good about themselves, as fans are idolising her and wish to be just like her. This can show a sense of positivity she is providing towards audiences. I also liked this picture as she is shown as very girly and attractive, I like how the type of harsh lighting shows the shadows of the artists long eyelashes, which audiences of girls can idolise, as the target audience age range (15-25 years old) of girls can be very insecure about certain aspects of themselves, and there are things out as products such as eyelashes which are longer versions of your natural eyelashes, which make your eyes seem bigger, brighter and more attractive. As the shadows make the eyelashes look even longer can leave the audience in lust towards them and can interest them in watching more things of her such as music videos to see more about her makeup techniques so that they can copy the trend. Using the artist which is attractive within the music video is conventional towards the genre of soul as female artists are shown to be pretty which make the audience sympathetic towards them when they are shown to be sad. I also like the warmth of the artists skin tone. I know its important to show a sense of sadness to make it conventional towards the genre of soul, however; I think using a warm, tanned flesh tone can make the audience feel more welcomed and comfortable to watch and listen to the rest of the album. I then made this page more conventional to the genre by making the whole background black, which then highlighted the artists importance towards the music the disc includes. I liked how the image was a bedroom setting, which can make the audience believe it is more personal and intimate, as it is showing a room where she does most of her chores, makeup and hair routines and more on a daily basis. The audience are able to learn more about her as a character, as they are able to see what kind of trends she likes. The black and white themed room then sums up her personality as dangerous and rebellious. I wanted to keep this disc as simple as possible so it did to look so overwhelming. I think the black background d is effective due to how it is almost meshing in with the outskirts of the artist. This can appeal to the audience are they are able to understand what kind of music is going to be played within the disc, which is interpreted from the display as sad lonely and a dark situation which is eating her alive. Her eye shut can leave an interpretation that it is all becoming too much for her and she can no longer handle it. However, her pout can suggest that she is putting on a brave face and is trying to be as calm and collected a a possible, leaving her to be known as careless.

I decided to use this specific picture which was also shown in a similar way within pne of the music video scenes. I decided to include this within my digipak as I thought it was the most effective way to sum up her character. I think this picture shows a thousand words and allows the audience to immediately understand her personality more clearer than showing another action shot of her performing at the jazz bar again. This also gives the audience an insight towards the album without giving too much away. If you was to look at this page without hearing the album first you would instantly react with her being one a date with a good looking boy, who is clearly into her from the way he is looking at her in lust and her obvious reaction of looking bored, frustrated and showing no kinds of affection towards him. This then highlights her overall persona me and my group wish to accomplish which is careless. You are able to tell her mind is on other things and not the date she is currently having, the audience are unable to tell what this is which make them want to purchase the digipak and not all has been revealed but a tasteful amount. I didn't include much editing towards this as I wanted to make it look as natural as possible, from the lighting of bulbs already used when taking the photograph. I wanted one of the pages to tell a story to the audience to make it seem more like a real life situation instead of a planned photoshoot. The audience are able to build a bond with the artist as they are learning more about her behaviour and ways of how she treats people who care about her. The audience are then intruiged to find out more towards this situation as to why she feels this way and what happens next, leaving them listen to the album. As the target audience is 15-25 year olds, and they are known to be most interested in other peoples personal lives and to gossip, using an image like this is extremely effective as it allows the audience to briefly understand what's happening within the situation, but will only find out the whole story if they listen to the album. This intruiged the target audience to purchase the digipak as they are curious a to why this scenario has occurred. 

The photoshoots would take place after we had finished filming different scenes to show the artist in a particular costume and scenario. It is important to take a variety of different photos to ensure you have lots of back up pictures incase some may not turn out how you first imagined. You can then use other photos that may have potential due to thinking ahead during the photoshoot instead of having to do the photoshoot all over again which is time consuming. For my digipak and magazine advert, I made a drawn out plan for a rough idea of what to include for both of the advertisements. I could then visualise how I wished the final products to look and could then feel more comfortable when actually making the decision. I did mainly stick to my plan. However; there were some slight adjustments such as the positioning of the character would stay the same but the artist would be dressed differently as some scenes I thought looked better than my initial plan. I think taking the pictures hpwas quite easy, as we would take them after me and my group had finished filming the specific scene. We would always try to take more than needed of photos just incase the way we visualised a certain expression to turn out didn't actually go according to plan. We would have the artist do various different poses in different rooms and types of lighting to get more of a variety when it actually came to producing our individual digipak and magazine advert. 

Planning Digipak - Miss Miller

Digipaks are a type of advertisement in order to promote the artist. They are typically a 6 side grate fold type of cover. They are often used for CD singles or special edition for albums. They are important as they consist of a wide range of information for the audience to immediately understand  which are all key towards the artists album. There are a range of differences towards digipaks in relation towards jewel CD cases. Some of which include the presentation, with the jewel CD case including a paper protection to prevent damage and help it to last longer, whereas digipaks do not. Within the jewel CD case, all of the detail is solely positioned on the front and back, and often contains lyrics of the songs. I decided to use a digipak instead of a jewel CD case due to its high quality images, usually containing letters/notes from the artist directly to the fans, feels more personal towards the audience, they also usually have bonus tracks, meaning there is more available towards the audience than promoting a jewel CD case. Digipaks have also grew in popularity over the years among records labels and recording artists in the early 2000's.

I have decided to show different elements within the digipak to highlight how many different personas the artist has. This shows a subtle hint towards a journey and different situations she has been in within her life which she wishes to share with her fans. As you can see, she varies in different scenarios within the digipak from a bedroom type of room to then a party scene. This is an effective way to immediately show the representation of the artist. This can appeal to the target audience as the ages vary with 15-25 year olds. As you can see within the plan of the digipak, she is shown in a romantic and party light, which extremely attracts young audiences as they are typically known to be interested in everyones personal lives, due to more information to tell gossip to their friends. Not too much is revealed within the advertisement, which only intrigues the audience into wanting to watch and listen more towards this album, resulting to them purchasing it due to the presentation of the digipak. This can show her busy life style, where she has all these different scenarios going on all at once and only wants to live for the moment and not have any worries or anxieties which then leads to her portrayal of careless behaviour.

I decided to use minimal amount of colour, to ensure it stays conventional towards the genre of soul as the artist representation is very alternative and different to the stereotypical female soul artist. I think mainly using the colours of black and white are effective as it almost shows as essence of  mystery, which can engage viewers to purchase this and they want the full length story. These two colours are also perceived to be very upsetting and depressing, due to the level of colour it does not present and seems very dull and blunt. The front colour was very plain and simple using a certain amount of dull colour. However, for the artists costume I decided to use editing to revert the colour back to its original state. I intentionally planned on the artist wearing red to represent the artists characteristics, which is going to be represented as dangerous and trouble. I also want to include hints of red on certain parts. This will represent her as danger as the colour red is usually related back to things like blood etc. I want to include this on things like her costume, such as wearing a red dress and her lipstick, to show she chose voluntarily to wear this certain colour which is an artist representation. This also allows the audience to instantly see this as it is a vibrant colour compared to blacks and whites, and can then interpret that she is a matured character, as she is wearing heavy makeup and provactive clothing. This also relates to Goodwin's theory of making a successful artist 'voyeuristic representation of the female body.'  The red colour can be seen as subversive to the soul genre as it is a very bright colour, and soul genre digipaks usually consist of dull and dim colours to represent a sad mood towards the alum as a whole. However; I only decided to use one bright colour to give the audience a taste towards her particular characteristics and keep the rest black and white to represent a sad mood. I didn't want to include lots of colours as it can look too happy and ruin the whole element of emotion I am trying to portray and can confuse the audience towards what genre it is specified in, such as pop or dance. Using these colours immediately create towards the audience a mood of sadness due to an incident of danger. Not a lot is revealed which is effective as it leaves the audience questioning what has happened and then purchases the album. For the disc page, I wanted to highlight the hair colour and red lipstick, this would show her representation of physically attractive, which would intrigue the audience towards listening to the album as they can be physically attracted to her, due to the vibrance her appearance shows. I want to include the background as a dark colour such as black to make it conventional towards the genre of soul, as it shows a sense of sadness as when your sad you are represented to be in a dark place.

Within this digipak, there are a range of conventions which can be showed to be conventional or subversive towards the genre of soul. The reasons for this is due to my group and my decision towards the representation of the artist is going to be portrayed differently towards other female soul artists to show her reckless and careless behaviour. These include close ups to show the artists facial expression in more detail to ensure the audience are aware of her particular emotion. This also allows no distraction from the background scenery. This is also conventional towards the genre of soul as as the audience are able to see a vulnerability towards the artist, as she is rawly opening up to them, showing an extreme level of emotion. Another convention include black and white colour. This is used to show a sense of sadness and mystery, which is effective within the genre of soul. The mysttowards this is also effective for a digipak as it can intrigue the audience into purchasing the digipak as they would want to know why this situation has occurred and more towards the artist herself. A subversion towards this digipak is the representation of the artist. She is shown in a very voyeuristic manner (Goodwin's theory) with lots of tight and minimal clothing. The typical soul female artist is shown to be fully covered up to show the respect she has for herself but was still treated badly by her significant other. They are usually wearing things like coats to set a mood of a cold, winters day which sets the tone of the emphasis of a sad day for a sad girl. This shows her extraordinary and different character, this is effective as it is refreshing for the audience.

There is a variety of images presented on the digipak. All of the images are different to show the artists life journey and activities and social events she enjoys to participate in. Involving these pictures immediately allow the audience to learn more about the artist, which can then create a bond, resulting towards an effective digipak. There are a range of camera shots to represent a affluent understanding towards cinematography and how I have showed that through the planning of my work. This also helps the audience to get more of an understanding towards the artist herself, differing in types of clothing and footwear she chooses to wear, her hairstyle, makeup, types of scenery and more. Within the planning of the display of the disc, I decided to use a close up of the artist with a very bland expression on her face. This was used to show in a more zoomed in view, her type of makeup, which is very heavy with exaggerated winged eyeliner, contour around the face and red lipstick. I made the camera shot so zoomed in that it can only show half of the artists face. I have planned this as it is conventional towards the soul genre as it allows the audience to get a clear view towards the expression of the artists face and are able to sympathise as the artist is portrayed to be vulnerable as it is easy for the audience to notice that she is upset resulted from the extreme close up.  

I also planned to use a long shot to show the artist with a boy. She is immediately shown to be very careless and not bothered in the slightest which is shown through her facial expressions with her eyes closed smiling, body language showing her giving the boy her hand to interpret a statement of 'leave me alone' and 'go away.' This is also shown through the distance of the two characters, and also the mans expressions to be sad and putting down the flowers he was going to give to her. This highlights her independent persona, which many young fans can look up to. This is very inspirational as nearly all soul female artist is shown to be distraught over a heart break from a boy, however this album is shown to have the genders in role reversal. This is highly effective as it teaches young girls to live for themselves and not for a boy which will only break your heart and make you feel insecure. This can also be a reaction shot towards the micro element of editing as it shows the boy reacting negatively towards the situation of realising the girl he wants does not want him. Another picture I decided to use was in a party like scene. This is going to show the artist very much under the influence of alcohol. This is a clear representation of a party scene due to the change of dramatic lighting and lots of alcohol bottles and cups all over the picture in a room of a house. This shows the audience how she enjoys to spend her free time and what sort of social group she enjoys to include herself in. She is shown to be very careless with no doubts and very happy. This will be an effective use within the digipak as it will show more about her character, which is very selfish and self centred. The layout of the images which are used are always involving the character. This is to highlight the importance of the artist towards the album.

The language used is very clear and easy to read to ensure it easily grabs the audiences attention without making them confused and disregarded to want to purchase this form of promotion. This language includes important information upon the artist, album name, track list , release date and a personal note from the artist to her fans. These are used to distinctly show that this is a digipak cover, and to inform the audience upon important information upon the artists career. The front and back cover repeat the album name of 'Your Girl.' This is used to make the audience more likely to remember the artist and the album name. This is also used to highlight to importance of the album towards the digipak, as that is the reason it is being made. The language also includes the songs which are going to be involved within the song. This was used to give the audience more of an idea towards what the songs are going to be about, from the title of them and the images involved which subtly give it away without making it too obvious. The type of language used it very basic and straight to the point. Most scenes do not have much information on, but just the artists name in a big font amd also the album name, this was used to make it more memorable and so the audience did not feel overwhelmed with lots of information going on. The back cover included the tracklist, showing all of the songs which will be included within the album to allow the audience get more of an understanding towards what the songs will be about from the titles of all of them. The main language used is on the personal message page, where the artist themself has wrote a thank you paragraph. Within the message, it includes how grateful she is that she can share the album with a wide range of audiences and how much she loves her fans. This was effective as the the album then instantly felt more personal and then more meaningful. The audience are able to realise that the lyrics she is singing are personal experiences she has encountered and how she has dealt with them. This is conventional to the soul genre as it is showing the artist opening up to the audience in an emotional way. The audience are then able to create a bond with the artist as they are learning more about her and are starting to feel like they know her in a more personal way. I deliberately repeated the album name of 'Your a Girl' so the audience are being constantly reminded of it's name and can then stick in their head more as they are able to remember it due to its repetition and large, bold fonts. I think the language used which enables to audience to connect with the artist the most is the personal message. This is due to it being sincere, which the audience appreciate as the artist has actually put effort within the making of the album instead of hiring a range of people to do it for her. Using specific phrases like"Truly grateful" and "thank you so much" shows the audience just how much the artist appreciates her fans aswell as the other way around. The audience can feel like the feeling like they have done something good, fur to how much the artist is complimenting them.

I found this planning technique extremely useful as it helped to prepare me for the day of taking pictures for the digipak. I was able to visualise exactly what I wanted and how I wanted it, showing high levels of organisation as I had before hand prepared myself. I think without planning this, I would most likely be very indecisive towards what I wanted within the digipak and would then only make it less effective as I would only be choosing pictures for the sake of it. Planning allowed me to effectively see how I wished to represent the artist and what kind of glimpses I wanted to include to show an element of her lifestyle without giving too much away. This also prepared me for Photoshop as I was able to draw out how I wanted everything to be placed. This was effective as I was able to play around with different ideas which would only benefit me to upcoming events of photoshopping the digipak together as I would not be playing about silly editing styles or language presented. I feel like I am more aware of the pictures I want to include as I wish to represent the artist in an attractive, careless and rebellious way which I think the pictures I have drawn out will most suit this statement of characteristics. 

I think these pictures which I decided to include we're effective as the audience were able to have an insight towards the personality of the artist. I wished to portray her as very rebellious and careless which is shown through her partying, enjoying the moment and disregarding boys who are shown to be head over heels for her. I think this type of persoanlity has a lot of hidden meaning behind it. As soul music videos usually consist of the female artist being heart broken and truly devastated, showing an artist like Amy can be refreshing for the audience due to the artists extraordinary persona. Target audience ages such as 15-25 year old girls are able to look up to Amy and aspire to be like the independent woman she is. Young girls are able to look up to her due to nice clothing trends and particular and pretty make up looks. For my digipak, I wanted to take the audience on a journey showing the artist being in different situations and how they respond to them. The audience are able to learn more about the character. However, I did not want to include too much detail within it which would give too much away, such as how she got into these scenarios. This would then make the audience curious toward listening to the album for it to be revealed. The audience are able to learn how she responds to certain situations, such as a boy giving her a flowers as a form as a compliment, and her looking very uninterested and not bothered. This highlights her persona as careless, which is the overall message me and my group are trying to put across.

Planning Magazine Advert - Miss Miller

Magazine adverts are important in relation as it is another way for more audiences to acknowledge the artist and what they do. They can become more aware towards who they are, their appearance and what type of genre they range in. This is an example of promotion towards the artist's album. This is effective as the artist is then always being thought about when the audience do not even expect it. Including this within a magazine allows the audience to enjoy the artist and their music even more, if the magazine they purchased they do like (inevitably likeable due to the reason of them purchasing it.) This is an effective way for the artist and their album to be constantly in the lime light and not forgotten about. For my magazine advert, I will be creating one which links into the soul genre. This is important as it is an advertisement for album, meaning that the audience have not heard or seen the album, resulting towards it being the first time fans are witnessing it. This is an important part for the audience to see the representation of the artist and get an overall view upon what type of music is going to be included, how they artist wishes to perceive themselves and how good critics such as newspapers have rated the album as a whole. I will be including a picture of the artist by themselves, including some of the most popular singles which have already been published, the artists name and the release date.

For my magazine advert, I decided to keep all the colours very off key, such as black and white, or off colour filters to set a mood. This type of micro element is effective to use and it immediately insinuates to the audience that this magazine advert will relate to sad type of music, which is generally the genre of soul. Using the language used will also be in the colour black and bold to make it stand out from the monochrome background, so it does not blend in, but still fit into to the genre it is situated in. I decided to include a dress upon the artist in a bright red colour. This is extremely effective as it represents the artist in an immediate manner. I didn't want to only include all dull colours like the stereotypical soul magazine adverts would include as the planning of my music video is extraordinary to typical soul music videos.

The artist is going to be perceived as very careless, rebellious and very contradicted to usual female soul artists as they are stereotypically known as very sweet and innocent which make the audience sympathise for them more when they get their heart broken. The red was purposely used to represent her as a dangerous and sexual female. This is shown as she is wearing a short dress, overdose upon drugs/alcohol and during her songs she is talking about playing around with boys emotions. There is only one image that will be used which is of the girl herself to represent the importance of her towards to album.

 Most of the artist is going to be shown to represent her as a sexual object, as lots of skin will be on shown. I also thought her lying down on something such as a bed would be effective as it will highlight how attractive the artist is as her hair would naturally fall into curls. This also relates towards one of her songs 'In My Bed,' which can influence the audience into purchasing the album as they enjoy this song. This will also highlight the sexual magnetism which is presented which is a good set of advertisement, as male audiences can feel attracted to her and female audiences can idolise her and look up to her ways. She is also represented to be attractive, as she is wearing nice clothes, her hair is done nicely and also has a lot of makeup on. Her blunt expression on her face can interpret that she is lost in some sort of thought, showing she has a lot on her mind. This can reveal to the audience that she is going through a lot in her life, and this being shown in an advertisement to promote the album can convey that it is going to be revealed throughout the album. This can intrigue the audience towards purchasing the album as it leaves curiosity as not a lot is exposed.

 The type of camera shot I think would be most effective would be a high angle, as you will see the artist in full form upon the bed. Only using this character will also justify the independence which is trying to be conveyed throughout the album. This type of magazine advert is different as most soul magazine adverts will show the artist to be distraught by a certain situation, which will be shown through her looking down/crying etc. Some magazine adverts may also include the boy themselves within the advertisement. Within my advertisement, she is shown to be on her own and looking quite happy about it, through her facial expressions, body language and how beautiful she looks (taking care of herself through hair and makeup.) This can be an inspirational influence upon young girls that they do not need a significant other in their life to be happy, and that it always ends up to be an unhappy and heart broken situation.

 The design and layout immediately shows the audience that this is some form of advertisement towards this particular artist, due to the big bold language of the artists name, the artist themselves, the album name, release date, some songs included, the production company and an example of a review. The audience are also able to be aware that this is a promotion towards a new music video, due to unfamiliar song titles and a trendy picture of the artist in a nice red dress with her hair and makeup all done up. The language is very informative as it presents everything essential for the audience to be more aware of the album. This includes album release dates, the album title and reviews. I wanted to make the design very simplistic so that it didn't look like there was too much going on and it looked too over whelming. The language is shown to be bold to grab the audiences attention more, such as the artists name. I wanted to make the texts different fonts and sizes to grab the audiences attention first, and if they were interested; they are able to read more information upon the album. If I was to use the information in all the same size, with the same level of boldness added towards it would only make it look very cramped and uneasy to read. This will then leave the audience to not even bother looking at the advertisement due to how messy it would have looked. The background, I wanted to use an image of the artist to show the audience an insight towards how she physically looks, what she likes to wear and how she likes to dress herself, such as doing her hair and makeup. The audience are also able to also create gestures towards her personality, such as her wearing a red dress; which connotes she is dangerous as red is often referred to blood. I wanted to only use an image of the artist herself for the design to show her as an independent artist, this is also effective as it shows her hidden message of her being a careless towards boys as she is an independent woman who does not live for a man, as it only gets your heart broken. My artist can be perceived as a feminist, which can intrigue more audiences to watch her work as she is seen to be powerful artist. She does not live for a man, but for herself, doing what she wants in her free time and  has a successful career.

 I decided to make the typography the colour of black but ensuring it is bold to make it stand out from the background scenery. I thought it was most appropriate to make the artist name extra bold and bigger font than the rest of information involved to ensure it grabs the readers attention just as much as the picture would. This makes the audience look at the name first then afterwards look at the rest of the language used as they wish to read on as they may have already heard of the famous name 'Cara-Lily' and wish to see new things she is doing. This can also make her name more memorable for future reference, which can make her more successful within her career. When the writing wasn't in capitals, I decided to make the writing slightly slanted, joint and putting love hearts about the i's to make it look more girly and sweet. This is conventional towards the genre of soul as it represents the artist as innocent, however thus is juxtaposed subtly through the image of her being showing to be dangerous and sexy and throughout the alm as rebellious and careless. This can interest the audience towards purchasing the album as they wish to learn more about the artist as not much is given away. This is shown through limited use of language and a picture of her. Within the language, I included the artists name, the album name, examples of hit songs on the album, release date, name of production company and ratings of a newspaper. This was effective as there was necessary information provided, but not too much which would disengage the audience. Too much information can also unattract the target audience, as they mainly vary in teenagers. Teenagers are stereotypically known to become uninterested and un motivated to read or do something which seems too hard and difficult. Little information can also interest the target audience as they are not being told the fully story, which will leave them curious resulting to purchasing the album. The style of language is very easy to read which will attract the target audience towards reading more as it is not too complicated and time consuming. I did not want to include qualitative data as it would seem too over powering and cramped.

I found this planning scheme to be useful when in relation to taking pictures for my advert as it allowed me to become more specific and picky towards what kind of photo I wished to use. Before creating this plan for the magazine advert, I was apprehensive and uncertain towards how I wanted the advert to look, I had a range of different ideas in my head which would have only made it more

confusing for me to use when taking the pictures of the artist without having planned it first. This also helped me to prepare for the use of Photoshop as I am now more aware towards where I want the picture and use of language to be placed whilst still making it look effective. I am more aware towards the pictures I need to take for my advert I have organised myself towards what I think this will be most effective. I think this certain image is most effective as it represents the artist exactly how my group and I imagined to portray her. She is shown to be pretty whilst also sexually magnetised with a careless vibe from her which will make her adored by fans due to her extraordinary persona. I have taken inspiration from a variety of different soul artists to create my own product. An example is the artist; Adele. I admired how the whole colour was edited to a monochrome black and white. I thought this was effective as it immediately shows the audience what genre the album specifies in. This shows them through the mood set from

the colouring, as these two colours are very bland, dull and can be depressing. These emotions fit with the genre of soul as they are very passionate and vulnerable. The editing style would not appeal to the audience as a dance genre as they usually use someone who is shown to be very happy, with bright colours which will make the audience have a similar mood due to the amount of positivity which is provided. Soul music is more serious, as it is about an artist sharing an experience which is very upsetting and sad. Another example of inspiration I gained from a successful artist was Paloma Faith. She is shown to be duplicated within her magazine advert. Each duplication shows her hair to remain the same to be in a bright, vibrant red colour. This inspired me to use within my magazine advert, as it connotes a sense of danger, which can show the artist is an unsafe personality. This can intrigue audiences to purchase the album as she is an edgy character, and ages of target audiences, 15-25 year olds are always told to stay away from dangerous things which only makes them want to go near it, leaving them to buying the album. The colour red is shown in the middle of the advert, as the artist costume as a trendy, off shoulder dress.